The Architecture Of Strategic Marketing At The Corporate And Functional Levels Of A Company

Natalya Gurzhiy ()
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Natalya Gurzhiy: Donetsk National University of Economics and Trade after M. Tugan-Baranovsky

European Journal of Business and Economics, 2011, vol. 2, issue 0, 54-56 volume1: 2

Abstract: The article gives a treatment of the specificity of strategic marketing, the architecture of strategic marketing as a construction and logical combination of the platform and components of strategic marketing infrastructure at the corporate and functional level, which are used for the development and support of the strategic marketing system of a company.

Keywords: Strategic marketingarchitecture; infrastructure; platform; components; corporate level; functional level; strategic planning. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:aad:ejbejj:v:2:y:2011:i:0:p:54-56

DOI: 10.12955/ejbe.v2i0.103

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