Factors Affecting Consumer Participation In Online Shopping In Malaysia: The Case Of University Students

Mohammed Chowdhury () and Nadiah Ahmad ()
Additional contact information
Mohammed Chowdhury: OathmanYeop Abdullah Graduate School of Business University Utara Malaysia, Kedah
Nadiah Ahmad: School of Economics University Utara Malaysia, Kedah

European Journal of Business and Economics, 2012, vol. 5, issue 0, 49-53 volume1: 5

Abstract: Since lack of trust has remained one of the barriers to online shopping, this study is intended to explore the factors that affect the perceptions of trust for students’ intent to participate in online shopping. We used non-probability procedure to select respondents since we do not know how many students have access to the internet and are engaged in online shopping. Pearson correlation, multiple regression were used to test the hypotheses. The regression analysis in this study clearly supported trust and integrity, which had significance influence towards consumer participation. The study also found the trust variable had the highest correlation with the dependent variable followed by integrity.The study provided a useful insight on the significant role of trust in students’ online shopping. The study implies that trust is a key factor that indicates the effect of the Internet vendor trust on students’ online shopping behaviour. Recommendations for future research are suggested.

Keywords: Online shoppingParticipation; Trust; Integrity; Ability; Benevolence (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
http://ojs.journals.cz/index.php/EJBE/article/view/171/175 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aad:ejbejj:v:5:y:2012:i:0:p:49-53

DOI: 10.12955/ejbe.v5i0.171

Access Statistics for this article

More articles in European Journal of Business and Economics from Central Bohemia University
Bibliographic data for series maintained by Petr Hájek ().