INDIVIDUAL RESISTANCE IN CHANGE PROCESS

Đuro Horvat () and Davor Perkov ()
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Đuro Horvat: College of Business and Economics Libertas
Davor Perkov: College of Business and Economics Libertas

CBU International Conference Proceedings, 2013, vol. 1, issue 0, 19-24

Abstract: Organizational changes in which great human efforts have been invested, as well as financial resources and time, in reality often result in low or only short-term effects. The purpose of this paper is to emphasize the highest possible level of communication with employees in order to proactively overcome individual resistance. The scope of the primary research for this study demonstrates the analysis of the questionnaire results which was obtained from 30 Croatian managers and their experience with individual resistance to changes. The survey showed four types of largest barriers in Croatian organizations. The main conclusion is that managers in this country lack the knowledge of operating in a challenging competitive environment.

Keywords: organizational change process; individual resistance; communication and human aspects (search for similar items in EconPapers)
JEL-codes: A10 D00 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:aad:iseicj:v:1:y:2013:i:0:p:19-24

DOI: 10.12955/cbup.v1.10

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