THE USE OF EYE TRACKING TO ASSESS THE USABILITY OF UNIVERSITY WEBSITE

Terézia Kvasnicová () and Iveta Kremeňová ()
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Terézia Kvasnicová: University of Žilina in Žilina, FPEDaS, Department of Communication
Iveta Kremeňová: University of Žilina in Žilina, FPEDaS, Department of Communication

CBU International Conference Proceedings, 2015, vol. 3, issue 0, 482-486

Abstract: Websites, nowadays, are used not only as a sales method and information tool, but also as a communication tool. Almost every company has a website. Universities and colleges understand their strength, too. In this article, we describe theory of usability of university website and one of the usability testing methods—eye tracking. We use eye tracking to assess the usability of University of Žilina website. We present and use different analysis: Scan Path and Focus map. We identify many usability problems whose removal will help to create new pages and, thus, increasing their effectiveness.

Keywords: usabilityweb usability; eye tracking (search for similar items in EconPapers)
JEL-codes: C89 L63 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:aad:iseicj:v:3:y:2015:i:0:p:482-486

DOI: 10.12955/cbup.v3.642

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