THE RESEARCH OF DRIVER’S GAZE AT THE TRAFFIC SIGNS

Martin Hudák () and Radovan Madleňák ()
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Martin Hudák: University of Žilina
Radovan Madleňák: University of Žilina

CBU International Conference Proceedings, 2016, vol. 4, issue 0, 896-899

Abstract: Traffic signs provide drivers with appropriate warnings and information and signal legal requirements and directions. The aim of this article is to research the frequency and duration of a driver’s gaze at traffic signs. The selected stretch of road in the Slovak Republic has been subjected to a high number of traffic accidents with the most common causes reported as incorrect driver behavior and distracted driving. Therefore, the study’s objective is to measure the time drivers spend looking at billboards. To achieve this outcome, the study uses eye tracking glasses, which are designed to record a person’s natural gaze behavior in real-time. Previous research has shown that the average time gazing at a billboard is 0.543 seconds. The article also contains a comparison of driver’s gaze at different traffic signs and billboards. The economic quantification of traffic accidents on the selected road is also included in the article.

Keywords: Trafficsigns; driver; billboards; accidents. (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:aad:iseicj:v:4:y:2016:i:0:p:896-899

DOI: 10.12955/cbup.v4.870

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