MODEL FOR ASSESSMENT OF HEALTHCARE INSTITUTIONS’ COMPETITIVENESS

Vadim Pashkus (), Natalie Pashkus () and Asya Chemlyakova ()
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Vadim Pashkus: St. Petersburg State University
Natalie Pashkus: Herzen State University
Asya Chemlyakova: Russian State Hydrometeorological University

CBU International Conference Proceedings, 2017, vol. 5, issue 0, 361-365

Abstract: This article discusses competitiveness of public health institutions, which relates to their market position as ranked by various entities (including government). For this purpose, a model of competitive positioning is designed for assessing healthcare organizations. This model allows one to assess the level of competitiveness of a medical organization, evaluate its market positioning, and develop a strategy for furthering its development using features of their position provided by the model

Keywords: healthcare institutionsstrategic positioning; matrix of competitive positioning. (search for similar items in EconPapers)
JEL-codes: D81 I11 L25 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:aad:iseicj:v:5:y:2017:i:0:p:361-365

DOI: 10.12955/cbup.v5.950

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