THE EXPERIMENTAL RESEARCH OF PERCEPTION OF MODERN CHARACTERS IN A GROUP OF PRIMARY SCHOOL STUDENTS

Stanislava Turská (), Jana Kurotová (), Dominika Hoštáková () and Roman Chinoracký ()
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Stanislava Turská: Department of Communications, The Faculty of Operation and Economics of Transport and Communications, University of Žilina
Jana Kurotová: Department of Communications, The Faculty of Operation and Economics of Transport and Communications, University of Žilina
Dominika Hoštáková: Department of Communications, The Faculty of Operation and Economics of Transport and Communications, University of Žilina, Žilina
Roman Chinoracký: Department of Communications, The Faculty of Operation and Economics of Transport and Communications, University of Žilina

CBU International Conference Proceedings, 2019, vol. 7, issue 0, 679-685

Abstract: Nowadays we can run across various applications of modern technologies in all areas of social life. One of these applications is also an eye tracking technology that helps to answer questions related to human-computer interaction. Through the eye tracking technology we have tried to find out how primary school students perceive well-known comics characters with whom they come into contact through various information and communication technologies. Such a study is important in order to determine to which superhero characteristics children tend to be more inclined. Another reason why we decided to focus on this research is that there are currently no publications dealing with the issue. The main conclusion drawn from this research is the fact that primary school students are mainly interested in the positive characters of superheroes, but there are some other features that influence the perception of children, for example the colourful appearance of the character or the interesting equipment the character uses.

Keywords: Eye tracking; characters of superheroes; children psychology; key performance indicators; neuro marketing (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:aad:iseicj:v:7:y:2019:i:0:p:679-685

DOI: 10.12955/cbup.v7.1437

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