The Role of Hypertext in Consumer Decision Making. The Case of Travel Destination Choice

Raúl Valdez Munoz ()
Additional contact information
Raúl Valdez Munoz: Department of Tourism, Business & Economics School, Universidad de las Américas

Journal of Entrepreneurship, Management and Innovation, 2012, vol. 8, issue 3, 78-94

Abstract: Travel is one of the most popular items people tend to be comfortable with purchasing over the Internet. Hypertext is a form of electronic text composed of blocks of words (or images) linked electronically by multiple paths, chains, or trails. This study explores the importance of hypertext in the travel destination choice from websites. Results show that hypertext links containing images of destinations, informative texts, and search tools are the three most important features utilized by tourist website browsers. This study aims to offer insights into new areas for further research on tourism websites design, application and evaluation.

Keywords: travel; internet; websites; destination choice; hypertext (search for similar items in EconPapers)
Date: 2012
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://jemi.edu.pl/uploadedFiles/file/all-issues/v ... 3_2012_Article_5.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aae:journl:v:8:y:2012:i:3:p:78-94

DOI: 10.7341/2012835

Access Statistics for this article

More articles in Journal of Entrepreneurship, Management and Innovation from Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione"
Bibliographic data for series maintained by Anna Ujwary-Gil ().