ASSESSING THE IMPORTANCE OF MARKET RISK AND ITS SOURCES IN SMES OF THE VISEGRAD GROUP AND SERBIA
SÃ¡ndor KovÃ¡cs and
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Jan Dvorsky: Department of Enterprise Economics, Faculty of Management and Economics, Thomas Bata University, Czech Republic
JÃ³zsef Popp: Institute of Sectoral Economics and Methodology, Faculty of Economics and Business, University of Debrecen, Hungary
Zuzana Virglerova: Centre for Applied Economic Research, Faculty of Management and Economics, Thomas Bata University, Czech Republic
SÃ¡ndor KovÃ¡cs: Institute of Sectoral Economics and Methodology, Faculty of Economics and Business, University of Debrecen, Hungary
Judit OlÃ¡h: Institute of Applied Informatics and Logistics, Faculty of Economics and Business, University of Debrecen, Hungary
Advances in Decision Sciences, 2018, vol. 22, issue 1, 230-255
The main goal of the paper is to assess the market risk sources of small and medium-sized enterprises in the V4 and Serbia according to the business environment of the countries analyzed. To achieve this goal, a questionnaire-based survey was carried out involving 1,905 small and medium-sized enterprises in these countries. Market risk sources include: losing customers, strong competition in the area of business, stagnation of the market, and unreliability of suppliers. Mathematical statistics tools (PivotTables, Relative Frequency, goodness of fit and Z-Score) were used to compare the evaluation of selected market risk sources. According to the entrepreneursâ€™ evaluation, the partial results of this research show that the most serious source of market risk is losing customers (22%). The country of operation of the entrepreneurs is a statistically significant factor when evaluating all sources of risk. There are statistically significant differences between entrepreneurs in the countries analyzed when evaluating - the high and very high intensity of - the following market risk sources: "losing customers", "stagnation of the market" and "unreliability of suppliers".
Keywords: entrepreneurs; market risk; small and medium size business; source of risk (search for similar items in EconPapers)
JEL-codes: M21 M51 P43 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:aag:wpaper:v:22:y:2018:i:1:p:230-255
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