Social Media and Analytics: A Case Study of Tweets Data

Hak J. Kim
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Hak J. Kim: Department of Information Systems and Business Analytics, Hofstra University

Advances in Decision Sciences, 2021, vol. 25, issue 2, 51-73

Abstract: Social media is emerging as a main communication channel in business and society. People use it in their daily life to share information with their friends and family. In this paper, we attempt to analyze Tweets data for understanding the relationship of social media and stock market as a case study. Data is collected more than 1.6 million tweets and RapidMiner software is used for their analysis. Our result shows that social media has relation with stock mark. It means that social media has an impact on financial market. However, there are some limitations to use social media for better decision making in investment. In a future paper, we need to develop more sophisticated analytics model and integrate different types of data to produce better results.

Keywords: Social Media; Big Data; Analytics; Twitter; Financial Stock Price. (search for similar items in EconPapers)
JEL-codes: C50 C59 C90 M15 M20 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:aag:wpaper:v:25:y:2021:i:2:p:51-73

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