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Media Sociology: An Appraisal

Muhammad Atif Shahzad and Zahid Yousaf
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Muhammad Atif Shahzad: PhD Scholar, Department of Centre for Media & Communication Studies, University of Gujrat, Punjab, Pakistan.
Zahid Yousaf: Associate Professor,Department of Centre for Media & Communication Studies,University of Gujrat, Punjab, Pakistan.

Global Political Review, 2019, vol. 4, issue 3, 1-9

Abstract: The term media sociology most often refers to the study of various influences on media content, it encompasses the factors shaping media content for certain effects. Studies that look into the socialization of media workers, their professional attitude and many other things associated with them, found the absence of objectivity and abundance of biases in media content. They present a clear-cut version that whatever masses consume is the mediated content in one way or another. Whereas, some studies seem to declare objectivity in media content not more than a myth. This review article solely revolves around the question “what factors inside and outside of the media organizations influence the media content?†The researchers reviewed a large number of research articles and dissertations regarding media sociology and added valuable contribution to literature.

Keywords: Media Sociology; Journalists; Objectivity; Biases; Media Content; Construction of Message; Influences (search for similar items in EconPapers)
Date: 2019
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DOI: 10.31703/gpr.2019(IV-III).01

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