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Relationship between Consumption of TV Political Programs and Media Malaise in Shaping Political Efficacy among Students

Amber Mubeen, Noshina Saleem and Faiza Latif
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Amber Mubeen: PhD Scholar, Institute of Communication Studies,University of The Punjab, Lahore, Punjab, Pakistan.
Noshina Saleem: Professor,Institute of Communication Studies, University of The Punjab, Lahore, Punjab, Pakistan.
Faiza Latif: Assistant Professor,Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan.

Global Political Review, 2019, vol. 4, issue 4, 11-18

Abstract: This study explores the relationship between consuming Pakistani TV political programs and media malaise to shape external efficacy among University students of Lahore. This study assumed that entrainment and talk shows make students cynical, distrustful and pessimistic; commonly known as media malaise which causes them to affect their external efficacy. Media malaise has been measured with two indicators namely cynicism and political participation. Students of two public sector Universities from Lahore city were taken as population and survey method was applied to get students responses. Data analysis (N=758) shares an interesting result, that there is a positive relationship between consumption of infotainment shows and media malaise, which shows that political programs are making students cynical, distrustful and pessimistic about the political milieu. This hypothesis was also accepted that media malaise effects reduce the external efficacy of students by making them distrustful about the political environment of the country

Keywords: Cynicism; External Political Efficacy; Media Malaise; Political Participation. (search for similar items in EconPapers)
JEL-codes: R00 Z0 (search for similar items in EconPapers)
Date: 2019
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DOI: 10.31703/gpr.2019(IV-IV).02

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