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Genre Analysis: A Study of Pakistani Wedding Invitation Cards

Nazish Amjad and Fakhira Riaz
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Nazish Amjad: Student, Department of English, Fatima Jinnah Women University, The Mall, Rawalpindi, Punjab, Pakistan.
Fakhira Riaz: Assistant Professor, Department of English, Fatima Jinnah Women University, The Mall, Rawalpindi, Punjab, Pakistan.

Global Political Review, 2020, vol. 5, issue 1, 155-162

Abstract: The present study has examined the Pakistani wedding invitation cards. The objectives of this study are to conduct the genre analysis of wedding cards i.e. to analyze the moves, its order, communicative purpose and nature; and to explore the micro-linguistic features of the language of wedding invitation cards. For this purpose, fifty Baraat invitation cards, Mehndi invitation cards and wedding cards envelopes each was selected for the analysis by using models proposed by Swales (1990) and Bhatia (1993). The results revealed eleven moves in Baraat invitation cards, ten in Mehndi cards and five in wedding cards envelopes out of which some are optional and some are obligatory depending on the frequency of its occurrence in wedding cards. For the analysis of micro-linguistic features, Bhatia’s model (1993) has been used. The micro-linguistic analysis includes sentence complexity, length of the sentence, verb, nouns, conjunctions and prepositions

Keywords: Genre Analysis; Invitation Cards; Micro-linguistic analysis; Discourse Analysis (search for similar items in EconPapers)
JEL-codes: R00 Z0 (search for similar items in EconPapers)
Date: 2020
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