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Role of FM Radio on Pakistani Youth: Socio-Political Perspective

Muhammad Umair Chaudhary, Tanveer Hussain and Abdul Ghani
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Muhammad Umair Chaudhary: PhD, Department of Media Studies, Islamia University of Bahawalpur, Punjab, Pakistan.
Tanveer Hussain: Assistant professor, School of Media and Communication Studies, University of management and technology Lahore, Punjab, Pakistan.
Abdul Ghani: Assistant professor, School of Mass Communication, Minhaj University Lahore, Punjab, Pakistan.

Global Political Review, 2020, vol. 5, issue 1, 172-181

Abstract: This research paper is being presented to know and evaluate the socio-political influence of FM radio on Pakistan youth. At the time of partition and inception of Pakistan, Radio Pakistan was the only electronic medium available in the country. Radio has been the most powerful and useful informative/ educative tool for the reason that it has excellent outreach as compared to all other electronic mediums; with passing years it has been turning into a neglected medium due to the policies of sitting governments who have used radio medium for propagation of their agendas and made this useful source of information, an extol tool which only focused actions of government, instead of disseminating education, highlighting different social, cultural and political issues and awareness campaigns for the masses. Concrete and stunning efforts are still required to get maximize yield and benefit from the radio medium in Pakistan.

Keywords: FM Radio; Youth, Social, Political (search for similar items in EconPapers)
JEL-codes: R00 Z0 (search for similar items in EconPapers)
Date: 2020
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