Social Marketing: A Pathway to Reduce the Economic Burden of Noncommunicable Diseases in Pakistan

Farooq Ahmad, Syed Ali Raza Hamid and Muhammad Nawaz Qaisar
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Farooq Ahmad: Visiting Faculty,Department of Management Science, International Islamic University, Islamabad, Paksitan.
Syed Ali Raza Hamid: Assistant Professor,Department of Hamdard Institute of Management Sciences,Hamdard University, Islamabad Campus, Pakistan.
Muhammad Nawaz Qaisar: Independent Scholar

Global Regional Review, 2019, vol. 4, issue 1, 435-440

Abstract: In developing countries like Pakistan, social issues have kept the developmental activities back and persistently aggravated the hardships of common people. This, in turn, undermines to take new initiative and is one of the major impediments to developing an enterprising workforce. This article discusses the importance of marketing to address noncommunicable diseases (NCDs) from a social marketing perspective, NCDs approximately cause four million deaths annually. Pakistan is a signatory of Sustainable Development Goals (SDGs) and promoting good health is the heart of achieving and delivering on 2030 sustainable development agenda. Efforts to reduce obesity so far are not successful despite several measures taken globally. This paper seeks the efficacy of social marketing using group-centered approaches to reduce the economic burden of noncommunicable diseases. The efficacy of group-centered approaches in the context of social marketing was explored to address social and health issues confronted by various countries.

Keywords: Social Marketing; Group-Centered Approaches; Noncommunicable Diseases (NCDs); SDGs (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:aaw:grrjrn:v:4:y:2019:i:1:p:435-440

DOI: 10.31703/grr.2019(IV-I).47

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