Topical Management: Agenda Setting Strategy in Pakistani Political Talk-Shows

Saira Asghar Khan and Saima Amin Qadir
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Saira Asghar Khan: Lecturer,Department of English,Fatima Jinnah Women University Rawalpindi, Punjab, Pakistan.
Saima Amin Qadir: Professor,Department of English,Fatima Jinnah Women University Rawalpindi, Punjab, Pakistan.

Global Regional Review, 2019, vol. 4, issue 2, 290-300

Abstract: This study analyzes the agenda-setting done by anchors using topical management in the interactional aspect of the institutional speech event; the Political News Interview (henceforth Political talk-show). In the current scenario of 24/7 news, audiences turn to political talk-shows to understand the events of the day and judge the news. The discussion on topics in the political talk-shows is managed and developed by the anchor. This study carries out a discourse analysis of the recorded talk-shows for topical shifts and perspectival shifts to check if the topic is set and controlled by the anchor, by not allowing participants to bring any information to the discussion. The qualitative analysis of topical shifts reveals that the anchor keeps tight control over the topic set in the openings and using the technique of topical management the anchor keeps the agenda set through the development of perspectives and recycling of topics.

Keywords: Discourse Analysis; Discourse Access Profile; Topical management; Agenda Setting; Pakistani Political talk-shows; Topical shifts; Recycling of Topics (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:aaw:grrjrn:v:4:y:2019:i:2:p:290-300

DOI: 10.31703/grr.2019(IV-II).31

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