Role of Radio Pakistan in Advancing Socio-Economic Development of Rural Areas

Anila Saleem, Wajiha Raza Rizvi and Maria Saleem
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Anila Saleem: Deputy Controller,Department of Radio Pakistan,Beaconhouse National University, Lahore, Punjab, Pakistan.
Wajiha Raza Rizvi: Associate Professor, School of Media and Mass Communication,Beacon House National University, Lahore, Punjab, Pakistan.
Maria Saleem: Freelancer, Department of The Business School,University of Central Punjab, Pakistan.

Global Regional Review, 2019, vol. 4, issue 2, 359-363

Abstract: This doctoral study examines the role of Radio Pakistan in influencing socio-economic development in Central Punjab through its radio stations situated in Lahore, Faisalabad, and Sargodha by analyzing the policy, content and the format of the programs related to socio-economic development focusing on the social indicators of religion, healthcare, education, culture, and politics as well as economic indicators of agriculture, trade & business, small & medium enterprise, infrastructure, and China Pakistan Economic Corridor during 2008-2013. The research design of this study included the qualitative approach of research. Survey method from radio listeners of Radio Pakistan Lahore, Faisalabad and Sargodha. Although a lot of appreciable work has done by the radio which is the biggest source of information in rural areas but still more work is needed to be done. Through radio Pakistan, it is now easier for women to get an education without making opponents to their parents and strict family heads.

Keywords: Rural; Development; Women; Change; CPEC; Economic Conditions (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:aaw:grrjrn:v:4:y:2019:i:2:p:359-363

DOI: 10.31703/grr.2019(IV-II).38

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