Listening to the Customers: How Quality Function Deployment (QFD) Addresses the Expectations of People in Various Fields Especially in Education

Lubna Shoukat, Zafar Iqbal and Muhammad Waheed
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Lubna Shoukat: Assistant Professor, Department of Educational Training, The Islamia University of Bahawalpur, Punjab, Pakistan.
Zafar Iqbal: Assistant Professor, Department of Educational Training, The Islamia University of Bahawalpur, Punjab, Pakistan.
Muhammad Waheed: Assistant Professor, Department of Educational Training, The Islamia University of Bahawalpur, Punjab, Pakistan.

Global Regional Review, 2019, vol. 4, issue 2, 467-477

Abstract: Quality Function Deployment is a versatile methodology, which systematically helps, enhancing the quality of products, services, etc., by incorporating the wishes and needs of the customers. It can be applied in almost every field of life, including transport system, library management system, online admission system, examination system, engineering, agricultural, software, and so on. The rationale of this article is to express the versatility of QFD. This broader objective is achieved by describing what QFD is; and how it works. Relevant literature indicates its application integrated with other methodologies. Special focus of this article is how QFD be used to improve various sections of education in Pakistan. The familiarity with QFD will motivate educational practitioners, researchers and many other to apply it in their relevant fields of interest to get improved quality of product or services with less cost and time.

Keywords: Customers; Quality Function Deployment; Education (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:aaw:grrjrn:v:4:y:2019:i:2:p:467-477

DOI: 10.31703/grr.2019(IV-II).50

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