Propaganda Revisited: Understanding Propaganda in the Contemporary Communication Oriented World

Samia Manzoor, Aasima Safdar and Beenish Zaheen
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Samia Manzoor: Assistant Professor,Department of Communication Studies,Bahauddin Zakariya University, Multan, Punjab, Pakistan.
Aasima Safdar: Assistant Professor,Department of Communication Studies,Department Communication Studies,
Beenish Zaheen: Lecturer,Department of Mass Communication, The Women University, Multan, Punjab, Pakistan.

Global Regional Review, 2019, vol. 4, issue 3, 317-324

Abstract: Propaganda had always remained a very important tool to influence others. Many researchers had worked and synthesized the concept of propaganda. But there was still a lot to be done as the contemporary propaganda industries had given this phenomenon a very subtle structure. This particular research study aimed to analyze the propaganda definitions set forth by various propaganda researchers to develop a comprehensive definition of the concept. For this purpose definitions provided by thirty different propaganda scholars had been analyzed to identify various elements of propaganda. Fourteen most frequently occurring elements were identified. On the basis of these elements, a comprehensive definition of propaganda was constructed to enhance the propaganda literature of Pakistan, which was the target of international propaganda from last couple of decades. This research paper would open new horizons for Pakistani researchers in the field of propaganda.

Keywords: Propaganda; Definitions; Propaganda Analysis; Propaganda Literature; Propaganda Researchers; Elements of Propaganda (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:aaw:grrjrn:v:4:y:2019:i:3:p:317-324

DOI: 10.31703/grr.2019(IV-III).36

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