Analyzing Writing Needs of MBA Students: A Case Study of IIUI

Lubna Umar, Umaima Kamran and Saira Maqbool
Additional contact information
Lubna Umar: Lecturer, Department of English Language and Applied Linguistics,Allama Iqbal Open University Islamabad, Pakistan.
Umaima Kamran: Assistant Professor,Department of English,Quaid-I-Azam University Islamabad, Pakistan.
Saira Maqbool: Assistant Professor, Department of English Language and Applied Linguistics,Allama Iqbal Open Universit,y Islamabad, Pakistan.

Global Regional Review, 2019, vol. 4, issue 3, 382-389

Abstract: This research aims to analyze written skills of students enrolled in Business Communication course by conducting a Needs Analysis survey. While focusing on the necessities, lacks and wants of learners, the current language proficiency of students was matched with the target level needed in business organizations. For this purpose, a needs analysis based on the target situation needs analysis model provided by Hutchinson and Waters (1987) was conducted. Two questionnaires were designed to collect data from learners and prospective business employers. Moreover, faculty members were interviewed to get an enriched data. A quantitative data was qualitatively analyzed to reveal that needs analysis is a neglected aspect of curriculum development in Pakistan and that the needs of students are not considered. Moreover, the written skills are being focused, but the current proficiency level of the learners does not match the target situation needs.

Keywords: Needs Analysis; Target Needs; Business Communication; Writing Skills (search for similar items in EconPapers)
Date: 2019
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://grrjournal.com/jadmin/Auther/31rvIolA2LALJouq9hkR/OiGwwXxSM1.pdf (application/pdf)
https://www.grrjournal.com/issue/Analyzing-Writing ... A-Case-Study-of-IIUI (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aaw:grrjrn:v:4:y:2019:i:3:p:382-389

DOI: 10.31703/grr.2019(IV-III).42

Access Statistics for this article

More articles in Global Regional Review from Humanity Only
Bibliographic data for series maintained by M Imran Khan ( this e-mail address is bad, please contact ).