Social Media and Citizen Journalism Practices of Students in Pakistan: An Alternative Approach to Uses and Gratification

Azam Jan, Malik Adnan and Sadaf Naz
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Azam Jan: Assistant Professor, Department of Communication & Media Studies,Hazara University Mansehra, KP, Pakistan.
Malik Adnan: Assistant Professor,Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
Sadaf Naz: Assistant ProfessorDepartment of Education,Hazara University Mansehra, KP, Pakistan.

Global Regional Review, 2019, vol. 4, issue 4, 405-412

Abstract: The rise of social media led to changes in the behavior of human communication. The social media users are easy to enjoy the contents of their choice and to share the same with others too. This astonishing transformation turned the once passive users of conventional media into social media activists. This study explored the patterns of social media usage with citizen journalistic activities and the gratification needs of the students in Pakistan. A total of 673 students participated in the survey for this study. The study concluded that most of the respondents satisfied information, entertainment, and companionship needs through social media and needs gratification are achieved through active participation in the process of online information gathering, processing, and transmitting

Keywords: Social Media; Citizen; Journalism; Youth; Gratification; Pakistan (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:aaw:grrjrn:v:4:y:2019:i:4:p:405-412

DOI: 10.31703/grr.2019(IV-IV).44

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