Media Bias Effects on Voters in Pakistan

Arshad Ali and Syed Inam ur Rahman
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Arshad Ali: Lecturer, Department of Journalism and Mass Communication, University of Swabi, Khyber Pakhtunkhwa, Pakistan.
Syed Inam ur Rahman: Assistant Professor, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan.

Global Regional Review, 2019, vol. 4, issue 4, 557-567

Abstract: The news media play a significant role in shaping political opinions and party choices of voters as most of the people learn about politics through media. The study investigated the influence of television news channels' biases over the voting behavior of the electorates. The survey method was used as a tool for data collection to determine the relationship between media bias and its influence on voting behavior. Partisan views are exposed when news channels give one side of the political spectrum a distinct advantage through subjective reporting. News channels include cable television news stations operating in Pakistan. The study findings suggest that voters do rely on television news channels for information during election campaigns. The study found that television news bias has a strong influence on people's voting behaviors and election outcomes.

Keywords: Media Bias; Media Effects; Voting Behavior; Political Opinion; Electoral Process (search for similar items in EconPapers)
Date: 2019
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