Role of Organizational Public Relations in Image Building of Publics: A Case Study of Coca Cola Pakistan

Ejaz Ahmed and Abdul Wajid Khan
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Ejaz Ahmed: PhD Scholar,Department of Media Studies, The Islamia University Bahawalpur, Punjab, Pakistan.
Abdul Wajid Khan: Assistant Professor,Department of Media Studies,The Islamia University Bahawalpur, Punjab, Pakistan.

Global Regional Review, 2019, vol. 4, issue 4, 95-104

Abstract: The Public Relations is becoming more demanding with the diverse practices during recent years. An organization is considered stronger because of effective PR. PR experts are working to enhance the effectiveness of an organization while eliminating the deficiencies of PR which directly affects the organizational strength. This paper aims to explore how effectively public relations build image of its organization, how it gratify its public, refining its policies on the basis of active feedback. Specifically, the purpose was to measure the relationship among organization, employees and its publics. The data was collected through survey method from Coca Cola Pakistan via closed ended questionnaire and taking into account the influence of public opinion. This study concludes with the importance of the prime position of public relations in an organization and its publics in constructing a quality relation and a good image.

Keywords: Image Building; Public Relations; Organizational Public Relations; PR Campaign (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:aaw:grrjrn:v:4:y:2019:i:4:p:95-104

DOI: 10.31703/grr.2019(IV-IV).11

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