Neuromarketing - Applications, Challenges and Promises

Pravin Raj Solomon
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Pravin Raj Solomon: Department of Biotechnology, India

Biomedical Journal of Scientific & Technical Research, 2018, vol. 12, issue 2, 9136-9146

Abstract: Neuromarketing is a field of marketing research that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. Consultative selling...

Keywords: Biomedical Sciences; Biomedical Research; Technical Research (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:abf:journl:v:12:y:2018:i:2:p:9136-9146

DOI: 10.26717/BJSTR.2018.12.002230

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