The Online Customer Decision-Making Styles as Marketing Innovation Strategies for the New Normal

Juan Mejia-Trejo () and Oscar Alejandro Espinoza Mercado ()
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Juan Mejia-Trejo: Universidad de Guadalajara, Centro Universitario de Ciencias Economico Administrativas (UdeG-CUCEA), Mexico
Oscar Alejandro Espinoza Mercado: Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM), Mexico

Scientia et PRAXIS, 2021, vol. 1, issue 2, 1-26

Abstract: This article explores how online customer decision-making styles adapt to marketing innovation strategies during the new normal. The study highlights the role of profile segmentation and the impact of digital behaviors in crafting effective strategies post-COVID-19.

Keywords: profile online customer; online customer decision-making styles; marketing innovation strategy; new normal (search for similar items in EconPapers)
JEL-codes: M31 O31 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:abs:journl:v:1:y:2021:i:2:p:1-26

DOI: 10.55965/setp.1.02.a1

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