Social Media Information Literacy vs. Fake News: Probing the Business Decisions under COVID-19 times as Innovation skills with fsQCA

Juan Mejia-Trejo () and Ismael Loza Vega ()
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Juan Mejia-Trejo: Universidad de Guadalajara, Centro Universitario de Ciencias Economico Administrativas (UdeG-CUCEA), Mexico
Ismael Loza Vega: Universidad de Guadalajara, Centro Universitario de Ciencias Economico Administrativas (UdeG-CUCEA), Mexico

Scientia et PRAXIS, 2021, vol. 1, issue 2, 27-50

Abstract: This article analyzes the relationship between digital marketing, fake news, and innovation decision-making in business contexts during the COVID-19 pandemic. Using fsQCA methodology, the authors explore how information literacy on social media influences business decision-making processes. The results indicate that digital skills and critical evaluation of online information are essential components of innovative capabilities in crisis scenarios.

Keywords: digital marketing; e-Business; fake news; social media information literacy framework; innovation skills; fsQCA (search for similar items in EconPapers)
JEL-codes: M31 O31 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:abs:journl:v:1:y:2021:i:2:p:27-50

DOI: 10.55965/setp.1.02.a2

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