ANTI-CRISIS STRATEGY EXECUTION AT A FUNCTIONAL LEVEL OF MANAGEMENT

S. Y. Kuznetsov ()

Strategic decisions and risk management, 2014, issue 3

Abstract: Theory and practice of strategic management requires strengthening the role of functional execution of strategy to effectively address issues of balancing long-term and short-term objectives, the successful implementation of strategy under the strategic plan, strategic alignment of functional management of a firm. Reasons for the increase in importance of functional strategies’ level reflect the formation of different kinds of rivalry capabilities of a firm. Functional efficiency of management is being measured. Strategic role of top management in the organization is about to change.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:abw:journl:y:2014:id:176

DOI: 10.17747/2078-8886-2013-3-82-87

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