METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT

L. Mokrova ()

Strategic decisions and risk management, 2014, issue 4

Abstract: There is an adjusted classification of intangible assets, formalized and nonformalized in terms of legislation, in the article. The methods of compatibility detection of company corporate cultures during merger and affiliation are presented, the list of economic consequences of corporate culture display is made. The methods of rebranding and the reasons of its holding are shown.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:abw:journl:y:2014:id:216

DOI: 10.17747/2078-8886-2011-4-50-57

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