THE MODERN MANAGEMENT THEORY OF BUSINESS SUSTAINABILITY

S. Y. Kuznetsov ()

Strategic decisions and risk management, 2014, issue 6

Abstract: Business sustainability is a concept of resource-based theory of the firm. This theory explores the structure of its assets, its key capabilities, sustainable competitive advantage, differentiation and profitability. Due to differentiation there exists value-based management as an integrated accrued consumer solution, as an effective proposition of post-industrial value by a sustainable firm. The new pull-economy of a sustainable business gradually supplements and displaces push- microeconomy. Consumer is in the center of sustainable business organization, and customer relationship management is an important part of effective anti-crisis business strategy.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:abw:journl:y:2014:id:281

DOI: 10.17747/2078-8886-2011-6-62-67

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