Economics at your fingertips  


A. S. Karikova ()

Strategic decisions and risk management, 2021

Abstract: The complex of tools is presented in article for formation of a brand of university which will distinguish him from analogs in the market and will provide effective advance of higher education institution in modern educational space. Relevance of research is caused by sharply increased demand for educational services in the market of the higher education. The competition has become aggravated so that universities are compelled to apply more actively everything marketing to adapt for market conditions. Former tools becomes not enough in this connection to the forefront there is a creation and maintenance of an attractive and memorable brand of higher education institution. In article the role and a university place in modern educational space are described. During research specific features of branding and communications in the sphere of educational services, and also the key factors influencing formation and development of a brand of university have been marked out. Based on the allocated factors, ways of improvement of instruments of formation of a brand of the university, providing effective advance of higher education institution and its competitiveness have been offered.

Date: 2021
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link) (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

DOI: 10.17747/2618-947X-927

Access Statistics for this article

More articles in Strategic decisions and risk management from Real Economy Publishing House
Bibliographic data for series maintained by ООО Ð˜Ð·Ð´Ð°Ñ‚ÐµÐ»ÑŒÑ ÐºÐ¸Ð¹ дом Â«Ð ÐµÐ°Ð»ÑŒÐ½Ð°Ñ Ñ ÐºÐ¾Ð½Ð¾Ð¼Ð¸ÐºÐ°Â» ().

Page updated 2021-06-11
Handle: RePEc:abw:journl:y:2021:id:927