From Flow to Value: How Mobile Marketing is Reshaping the Digital Trade Ecosystem

I. Dzeraviaha, Yuting Zhang and Zhengyi Song

Digital Transformation, 2025, vol. 31, issue 4

Abstract: With the accelerated development of the global digital economy, digital commerce is becoming an increasingly important part of global trade. At the same time, widespread mobile internet penetration and technological advances are creating unprecedented marketing channels and transaction scenarios. Mobile marketing plays a signiï¬ cant role not only in traditional e-commerce but is also gradually becoming a key factor in the transformation of the digital commerce ecosystem. This article demonstrates how mobile marketing is reshaping user engagement paths, conversion mechanisms, transaction logic, and brand relationships, thereby profoundly influencing the development models and trends of digital commerce.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:abx:journl:y:2025:id:970

DOI: 10.35596/1729-7648-2025-31-4-38-46

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