Digital twin as an innovative marketing tool to improve the efficiency and security of business processes in telecommunications companies

V. V. Burlakov () and T. K. Myasoedova ()

RSUH/RGGU BULLETIN. Series Economics. Management. Law, 2023, issue 1

Abstract: Modern information technologies are increasingly used in the automation of business processes in various fields of activity, such as: production, construction, analytics, sales and much more. Automation allows for a fairly short time, depending on the activity, to reorganize those elements of the processes that previously did not allow obtaining a quick and high-quality result.The article talks about such information technology as a digital twin. The advantages and disadvantages of such information technology, its use to improve the efficiency of business processes and the security of telecommunications companies in modern conditions are considered. A scenario for modeling, forecasting, prototyping and supporting the activities of a telecommunications company based on the use of a digital twin is proposed.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:aca:journl:y:2023:id:446

DOI: 10.28995/2073-6304-2023-1-56-67

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