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Role and importance of corporate style in formation company image and promote its products and servicesy

Larisa Korchagova () and Valeriya Krushnyak ()

RSUH/RGGU BULLETIN. Series Economics. Management. Law

Abstract: Corporate style allows one to create a positive image of the company and with proper use can significantly increase the number of consumers. This article analyzes main elements of the corporate identity, as well as a variety of the tools and carriers of corporate identity. In order to determine the role and significance of corporate identity the foreign and domestic experience in its formation was studied. In the formation of corporate identity every company and organization should reflect the distinction of a particular company, which is submitted for review of customers, partners and the general public.

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