Internal marketing as an effective tool for personnel management in the organization
Nadezhda Arkhipova () and
Alan Abaev ()
RSUH/RGGU BULLETIN. Series Economics. Management. Law
This article analyzes modern ideas about the development of the internal marketing concept, as a prerequisite for meeting the needs of potential customers of the organization. The content of the main approaches to the definition of this concept, and described types of instruments of internal marketing in companies are considered.
References: Add references at CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:aca:journl:y::id:71
Access Statistics for this article
More articles in RSUH/RGGU BULLETIN. Series Economics. Management. Law from Russian State University for the Humanities (RSUH)
Bibliographic data for series maintained by Ð ÐµÐ´Ð°ÐºÑ†Ð¸Ñ ().