Marketing approach to the sports industry management

Vladimir Aleksunin () and Vladimir Baskakov ()

RSUH/RGGU BULLETIN. Series Economics. Management. Law, issue 3

Abstract: This article examines trends in the Russian sports industry management development and analyzes the content of sports industry and its component parts, the prospects for their development in the Russian Federation at major international competitions. The authors justify the use of the marketing approach to the sports industry management at different hierarchical levels. The article deals with specific marketing action by the example of “Dinamo†football club (Moscow) and provides recommendations to improve its financial condition.

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