The Effects of Corporate Image on Customers’ Behaviour Kemal Çek

Kemal Çek

Journal of Finance Letters (Maliye ve Finans Yazıları), 2016, vol. 31, issue 106, 101-128

Abstract: This research seeks to investigate customer behaviour in relationto corporate image and corporate reputation. Studies wereconducted amongst students within the school of management atthe university of southampton. The corporate image’s effects onthe customers’ behaviours are found to be significant. However,the results have implied that there are other factors influencing thecustomers’ behaviours such as price and quality. Companies needto manage their images in order to be more successful.

Keywords: Corporate Image; Corporate Reputation; Customer Relations (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:acc:malfin:v:31:y:2016:i:106:p:101-128

DOI: 10.33203/mfy.312272

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