Brand Preference towards Cement Industry

T Anitha and N Maliqjan
Additional contact information
T Anitha: Government Arts College, Tiruppur
N Maliqjan: Government Arts College, Tiruppur

ComFin Research, 2023, vol. 11, issue 3, 6-10

Abstract: Cement is one of the important building component used worldwide and it has become a brand in its own right. Cement was first invented by the Egyptians. It was later reinvented by the Greeks and Romans sand and heated limestone were used to create lime, which was then mixed coarser stones to make mortar. The aim of the paper is to find out the factors influencing the buying behavior of consumer, awareness level of consumer, brand preference, problem faced by consumer and their satisfaction level. The study concludes the majority of consumer preferring the quality of the cement, Consumer satisfaction helps to increase brand equity. The major problem faced by the consumer is to find preferable brand of cement and its non availability of cement.

Keywords: Brand Preference; Cement; Satisfaction Level of the Consumer (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.shanlaxjournals.in/journals/index.php/commerce/article/view/6276 (text/html)
https://www.shanlaxjournals.in/journals/index.php/ ... ticle/view/6276/5890 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:acg:comfin:v:11:y:2023:i:3:p:6-10

DOI: 10.34293/commerce.v11i3.6276

Access Statistics for this article

ComFin Research is currently edited by P.Karthikeyan

More articles in ComFin Research from Shanlax Journals Madurai, Tamil Nadu, India.
Bibliographic data for series maintained by S.Lakshmanan ().