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A Study on Customer Awareness towards Eco-Friendly Products in Madurai City

Srinivasan Kr and J Duraichamy
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Srinivasan Kr: Sourashtra College
J Duraichamy: Sourashtra College

Shanlax International Journal of Economics, 2023, vol. 11, issue 4, 30-33

Abstract: Environment is a major consideration for any project initialization because men and environment’s relationship has faced various changes over a decade, these changes cause both good and bad impacts in life style and climate and it is important to increase eco-friendly products to save environment and prevent nature in this study customer awareness towards eco-friendly products in Madurai city has been analysed and presented with statistical inference with the help of 183 respondents.

Keywords: Eco-Friendly Products; Environment; Customer Awareness; Marketing; Customer (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:acg:journl:v:11:y:2023:i:4:p:30-33

DOI: 10.34293/economics.v11i4.6618

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