Green Marketing: Gains and Opportunities

Naveen Kumar C.m
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Naveen Kumar C.m: Jain College

Shanlax International Journal of Economics, 2023, vol. 12, issue 1, 20-26

Abstract: The promotion of eco-friendly initiatives, services, and products is referred to as green marketing. It involves a wide range of strategies and practices. Examples of this include the creation of eco-friendly products. Products marketed as environmentally safe are called “green marketing.†This practice involves a wide range of activities, such as product modification and the use of sustainable materials. It is essential for the existence of humans. It may take a long time to achieve this goal, but it will be very profitable. The key components of this strategy include the promotion of the product, the price, and the place of the product. These factors should be modified in order to encourage green marketing and reduce waste. The concept of green marketing has gained widespread recognition in the modern market. It has allowed companies to re-market and packages their products according to guidelines that are already in place. It has also opened up the possibility of companies branding their products in a way that promotes the green credentials of some while ignoring others. The concept of green marketing is gaining popularity in India. It is a strategy that aims to encourage environmentally friendly practices in the country. It is also used to promote products that are made from sustainable materials. Due to the increasing environmental hazards, it is very important that companies create awareness about the importance of protecting the environment. This paper aims to provide a comprehensive overview of the various aspects of green marketing in the Indian market. This paper also explores the various advantages of green marketing and its challenges. It explains the reasons why companies are starting to adopt this strategy.

Keywords: Green Marketing; Sustainability. (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:acg:journl:v:12:y:2023:i:1:p:20-26

DOI: 10.34293/economics.v12i1.6719

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