A Study on Customer Satisfaction towards Fast Food Retailers in Madurai City

V Karthigiselvan and M Senthilrajkumar
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V Karthigiselvan: Mannar Thirumalai Naicker College
M Senthilrajkumar: Bharathidasan University Constituent Arts and Science College

Shanlax International Journal of Economics, 2013, vol. 2, issue 1, 24-28

Abstract: A research study was conducted with an objective to understand the related issues of customer satisfaction towards fast food retailers in Madurai district. In Madurai district have a great potential of fast food retailers. In our Madurai district one third of peoples took food in fast food shop like a food idly dosa parotta and some other non-vegetarian items like chicken and mutton fish and egg dish item. The Madurai district people are likely to fast food shop like road side shop, platform shop and four wheel shops, people would calculate how much it costs to make a chicken dish at home(rather than eating out at a restaurant) and on realizing how much cheaper it is, would prepare it at home. In a family, both of the husband and wife are working / doing business / earning, by the time they return from work, the wife is too exhausted to prepare meals for the family and this makes them to prefer fast food eating. This ultimately results in the growth and development of fast food retailers.

Keywords: East menu and friendly Service; Low cost and fast service; Less time Consuming & Quickly supply of food; Tasty and Quality and Quantity; Ambience; customer preference; Fresh & hygienic of fast food (search for similar items in EconPapers)
Date: 2013
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