A Study on the Impact of Social Media among Tamil Nadu Youths

M Madhavan, A Sakthivel and K Krishnakumar
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M Madhavan: A.A. Government Arts College
A Sakthivel: A.A. Government Arts College
K Krishnakumar: A.A. Government Arts College

Shanlax International Journal of Economics, 2017, vol. 6, issue 1, 114-127

Abstract: The younger generation is fond of social media and networking. At the same time the elders are always cautioning them about the use of social media. Technological advancements is booming rapidly from year to year, and the younger generations are the ones caught in this rapid change. Today social media and the advent of the cyber world around us have led to youngsters being immersed in it. There is growing concern on how it affects their life. Today, social media and networking is a term that everyone knows. Even the most remote areas of the world youngsters have at least heard of Facebook, Twitter, Gmail, Whatsapp, Instagram, Blog, YouTube etc., and are probably using them on a regular basis. Social network sites (SNSs) now popularly use Social media facilitate and the development of online social networks by connecting a user’s profile with those of other individuals and/or groups. Social media are computer-mediated technologies that allow the creating and sharing of information, ideas, career interests, pictures videos, and documents other forms of expression via virtual communication and networks. In Tamil Nadu the impact of social media is very high among the young generation. Due to the use of the social media and networking the youngsters made tremendous contribution during the Chennai flood. During the Jallikattu issue, the social media and networking brought millions of people into the street to fight for the cause. At least one person per family participated in the state wide agitation and finally they got success. Social media and networking today consists of thousands of social media platforms, all serving the same purpose but in a slightly different manner. Of course, some social media platforms are more popular than others, but even the smaller ones get used by a portion of the population because each one caters to a very different type of person. As social networking becomes more popular among older and younger generations, sites such as Facebook and YouTube gradually undermine the traditionally authoritative voices of news media. In addition, social media began to be one of the ways in which internet marketers and website owners would boost the visibility of their websites. The benefits of social media marketing for business began to become quite clear to business owners large and small. Social media bookmarking became quite popular and there were services that would bookmark a post or a website across dozens or even hundreds of social media services.

Keywords: social media; Facebook; Twitter; Gmail; Whatsapp; Instagram; Social network sites (search for similar items in EconPapers)
Date: 2017
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