Customers’ Opinion on Online Banking Service Quality - A Study in Selected Cities of Kerala

Mathai George
Additional contact information
Mathai George: Madurai Kamaraj University

Shanlax International Journal of Economics, 2017, vol. 6, issue 1, 56-62

Abstract: Now a day, the banking industry faces numerous challenges. It has intense competition. The foreign banks and Private sector Banks started offering many innovative services. The Public sector and SBI banks need to cope up with them. Customers have adequate financial literacy. In the era of connected world, the technology plays a vital role in customer service especially on online banking. When Banks like to retain its customers, satisfaction of customers is essential. The loyalty building is a difficult as well as an important exercise for bankers. The service quality is a tool through which loyalty can be developed. So service quality in online banking is the thrust area for Bankers and Academicians too.

Keywords: Private sector Banks; Public sector; foreign banks; online banking; service quality; e-service (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.shanlaxjournals.in/journals/index.php/economics/article/view/709 (text/html)
https://www.shanlaxjournals.in/article/economics/v6n1/9.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:acg:journl:v:6:y:2017:i:1:p:56-62

Access Statistics for this article

Shanlax International Journal of Economics is currently edited by M.Chitra

More articles in Shanlax International Journal of Economics from Shanlax Journals Madurai, Tamil Nadu, India.
Bibliographic data for series maintained by S.Lakshmanan ().