Relationship Marketing Practices in Retail Outlets in Selected Districts of Kerala

P K Chitra
Additional contact information
P K Chitra: Madurai Kamaraj University

Shanlax International Journal of Economics, 2018, vol. 7, issue 1, 14-19

Abstract: Relationship marketing offers mutual benefits for retailers and their customers. It facilitates customers in reduction of choices. The marketers are benefitted by improved customer loyalty and referrals. In order to find out the important relationship marketing practices among the organized and unorganized retail outlets in selected districts of Kerala, this descriptive study has been undertaken. It reveals that organized retailers are better in having RMPs compared to unorganized retailers.

Keywords: Relationship Marketing; retailers; RMP; Organized retailers; unorganized retailers (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.shanlaxjournals.in/journals/index.php/economics/article/view/268 (text/html)
https://www.shanlaxjournals.in/journals/index.php/economics/article/view/268/116 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:acg:journl:v:7:y:2018:i:1:p:14-19

Access Statistics for this article

Shanlax International Journal of Economics is currently edited by M.Chitra

More articles in Shanlax International Journal of Economics from Shanlax Journals Madurai, Tamil Nadu, India.
Bibliographic data for series maintained by S.Lakshmanan ().