A Study on Opportunities and Challenges of Digital Marketing

D Poorani, J Vidhiya and Santhosini
Additional contact information
D Poorani: RAAK Arts and Science College
J Vidhiya: Government Arts and Science College
Santhosini: Annamalai University

Shanlax International Journal of Management, 2021, vol. 8, issue 3, 46-53

Abstract: Digital Marketing has emerged as extra well-known after the involvement of modern technologies in businesses. It has completely changed the historic advertising methods and compelled marketers to remain linked with their buyers or clients by using the net for promoting their products and services. Since the emergence of social media, industrial advertising teachers and entrepreneurs have additionally been intrigued by the influence of such media on the discipline. As social media lookup in the industrial marketing discipline has been of growing interest, this lookup tries to the challenges and possibilities in social media. This research offers some of the options to overcome the problems and analyzing the satisfactory method in a present-day scenario in the discipline and suggests directions for future development.

Keywords: Digital marketing; Customer; Advertising; Strategy; Challenges (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.shanlaxjournals.in/journals/index.php/management/article/view/3427 (text/html)
http://www.shanlaxjournals.in/journals/index.php/m ... ticle/view/3427/3018 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:acg:managt:v:8:y:2021:i:3:p:46-53

DOI: 10.34293/management.v8i3.3427

Access Statistics for this article

Shanlax International Journal of Management is currently edited by S.Rajamohan

More articles in Shanlax International Journal of Management from Shanlax Journals Madurai, Tamil Nadu, India.
Bibliographic data for series maintained by S.Lakshmanan ().