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Impact of COVID-19 on FMCG Sector

S Rajamohan, J Jenefer and A Sathish
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S Rajamohan: Alagappa Institute of Management
J Jenefer: Alagappa Institute of Management
A Sathish: Alagappa Institute of Management

Shanlax International Journal of Management, 2021, vol. 8, issue 4, 69-74

Abstract: Coronavirus pandemic shows an unprecedented change globally, and the impact is even higher in emerging economies like India. Fast Moving Consumer Goods (FMCG) is one of the largest sectors in India with varied businesses, including household, personal care, etc., with high demand, consumed frequently, and services are provided for a low cost. This paper is an attempt to study the outbreak of COVID-19 in the FMCG sector. It shows that FMCG is affected uncommonly with many factors like Labours moved to their natives, logistics issues, and changes in the consumer basket like a sudden increase in demand for sanitary products and surged in demand for cosmetics.

Keywords: Coronavirus; Pandemic; Outbreak; FMCG; Volatility; Stationarity (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:acg:managt:v:8:y:2021:i:4:p:69-74

DOI: 10.34293/management.v8i4.3817

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