QUALITATIVE METHOD OF CONTROL OVER BUSINESS REPUTATION OF THE COMPANY ON THE BASIS OF IMPROVED "INTERACTION MODELS WITH COMMUNITY"

O. I. Kalinsky ()

Russian Journal of Industrial Economics, 2015, issue 3

Abstract: A new qualitative method of managing the enterprise reputation based on the Model of cooperation with community is outlined. This method is suggested as one of the mechanisms that may be utilized by the Russian metals companies in their process of positively managing their reputation in the long-term.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ach:journl:y:2015:id:130

DOI: 10.17073/2072-1633-2013-3-29-37

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