THE PROBLEM OF SEGMENTATION IN INDUSTRIAL MARKETING

S. G. Kudeshova ()

Russian Journal of Industrial Economics, 2015, issue 4

Abstract: The article deals with issues: legal and marketing features of working with industrial customers, the role of segmentation in industrial marketing, a review of known methods of segmentation.  Iased on the analysis of the basic techniques of the industrial segmentation  concluded the need to develop a new method that satisfies the requirements  of flexibility and high availability.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ach:journl:y:2015:id:67

DOI: 10.17073/2072-1633-2012-4-46-52

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