Diagnosis the results of production and marketing activities of organizations

A. V. Sharkova ()

Russian Journal of Industrial Economics, 2019, vol. 12, issue 1

Abstract: This article discusses the issues of the sales system of enterprises, diagnostics of production and sales activities of organizations. The theoretical aspect of the organization of the sales system is investigated, in particular, the process of product sales, the procedures for organizing production and sales activities, the issues of organizing sales policy, and distribution channels are investigated. Sales systems are investigated as complex and multi-stage, with their own characteristics in various sectors of the economy. It was revealed, that in the backbone sector of the national economy – ferrous metallurgy, there are some peculiarities related to the specific use of raw materials and technologies. This also affects the choice of diagnosis of the organization’s sales activities. The article describes the indicators, used in the diagnosis of production and marketing activities of organizations. The considered system of indicators reflects the qualitative and quantitative estimates of the side of the organization. It is shown, that modern sales systems are very diverse and are formed under the influence of certain conditions and factors. The importance of analyzing the diagnostics of the results of the production and sales activities of organizations is emphasized, since it represents the reflection and influence on its overall performance.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:ach:journl:y:2019:id:725

DOI: 10.17073/2072-1633-2019-1-89-96

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