BALANCED SCORECARD (BSC) AND CONCEPT ECONOMIC VALUE ADDED (EVA) IN STRATEGIC MANAGEMENT SERVICE COMPANY

E. M. Kryukova ()

Business Strategies, 2014, issue 3

Abstract: The strategic approach focuses on the pragmatic decision-making in firms. The uncertainty of the external environment of the company and the political nature of decision making limit the rational performance of firms. The concept of BSC considers a strategy, as some conjecture. Each of the concepts, BSC and EVA, has its advantages, but the integration allows getting more efficient structure with enhanced diagnostic potential. Achievement a synergy of concepts lies in the introduction of EVA as a key indicator of the financial perspective of BSC.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:aci:journl:y:2014:id:116

DOI: 10.17747/2311-7184-2014-3-26-31

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