METHODS OF ANALYSIS OFF-LINE CONVERSION AND THEIR USE IN THE DEVELOPMENT OF BUSINESS MARKETING STRATEGY

K. O. Dumbrays () and E. A. Likhacheva ()

Business Strategies, 2014, issue 1

Abstract: The article presents the necessity of off-line conversions tracking as well as its impact on company’s marketing strategy and the return of investments (ROI). Several methods of off-line conversions tracking are described together with their abilities and relevance. It is shown that the off-line conversions are the very important factor and only on-line methods of tracking such conversions are not enough.

Date: 2014
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